Audience profiling for the Romantic genre

Statistics of Cinema goers profiling

Statistics of a recent Romantic Drama audience profiling

Jane Eyre 2011

Released:	9th September 2011
Genre:	Romance, Drama
Price:	C-
Estimated box office:	£5,000,000
Director:	Cary Fukunaga
Film cast:	Mia Wasikowska, Michael Fassbender, Jamie Bell, Judi Dench
Certificate:
Distributor:	Universal Pictures
The Story:	After a bleak childhood, Jane Eyre goes out into the world to become a governess who softens the heart of her employer and soon discovers that he's hiding a terrible secret.

Becoming Jane

	Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	37%	AB	60%

	7-11	3%	Female:	63%	C1	10%

	12-14	4%			C2	21%

	15-24	26%			DE	9%

	25-34	3%

	35-44	5%

	45+	59%

Another example of  contemporary Romantic Drama audience Profiling

Remember Me

Released:	2nd April 2010
Genre:	Romance, Drama
Price:	C
Estimated box office:	£4,000,000
Director:	Allen Coulter
Film cast:	Robert Pattinson, Pierce Brosnan, Emilie de Ravin, Chris Cooper
Certificate:	12A
Distributor:	...other
The Story:	A drama centered on two lovers whose newfound relationship is threatened as they try to cope with their respective family tragedies.

Elizabethtown

	Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	23%	AB	46%

	7-11	0%	Female:	77%	C1	35%

	12-14	9%			C2	7%

	15-24	56%			DE	12%

	25-34	6%

	35-44	15%

	45+	14%

9th September 2011

Romance, Drama

C-

£5,000,000

Cary Fukunaga

Mia Wasikowska, Michael Fassbender, Jamie Bell, Judi Dench

Universal Pictures

After a bleak childhood, Jane Eyre goes out into the world to become a governess who softens the heart of her employer and soon discovers that he's hiding a terrible secret.

%:

%:

%:

0%

37%

60%

3%

63%

10%

4%

21%

26%

9%

3%

5%

59%

2nd April 2010

Romance, Drama

C

£4,000,000

Allen Coulter

Robert Pattinson, Pierce Brosnan, Emilie de Ravin, Chris Cooper

12A

...other

A drama centered on two lovers whose newfound relationship is threatened as they try to cope with their respective family tragedies.

%:

%:

%:

0%

23%

46%

0%

77%

35%

9%

7%

56%

12%

6%

15%

14%

Our target audience is predominantly female taking up 77% of the overall  precentage, whereas males are an insignificant 23% less than a quarter of the overall percent. This is derived from the film Remember Me, a Romantic Drama with a similar narrative style of a tragedy i.e. in ours cancer vs infidelity vs betrayal, whereas theres is centred around a family trailer.Fundamentally our audience profiling caters predominatly between the ages of 15- 24 with 56%. This may be because this age group tends to have more disposable income, so its important that we take this into consideration when creating our film and ancillary texts.
Pictures of what the target audience would like like

Audience classifications

After some research on the Pearl and Dean Website, I came across a table with the different social classifications of audience viewers. They are represented in this table.

After some research into these different classifications, I found another table detailing what these classifications were. This table was sourced from Wikipedia.

These are known as NRS social grades and are on a system of demographic classification. The distinguishing feature of each grade boundary is the occupation.